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From Overwhelmed to Organized: A Clear Path to DIY Marketing Success
Small business owners in the Floral Park Chamber of Commerce often carry the weight of operations, customer care, and long-term planning. Marketing, however, is the lever that multiplies all that work — and it’s far more controllable than it can sometimes feel. This article explores how to take ownership of your marketing without needing an agency or a huge budget. In brief: How to think about marketing as an everyday practice rather than a campaign What local business owners can do immediately to
This Is How Small Business Owners Can Keep Their Cash Flow Healthy
You can have great products, loyal customers, and strong sales — but if cash flow isn’t managed well, your business can still stumble. Cash flow is the heartbeat of a small business, and keeping it steady is essential for both survival and growth. Below are strategies you can use to stabilize your finances and plan confidently for the future. Why Cash Flow Matters Think of cash flow as your daily oxygen. Unlike profit — which shows on paper after expenses are subtracted — cash flow tells you whether
Algorithm-Proof: Visual Marketing That Hits With Gen Z and Millennials
The landscape of social media has never been more saturated, but for brands aiming to connect with younger audiences, there’s still a reliable compass: visual storytelling. It’s not about loud design or meme mimicry—it’s about resonance. Social-savvy consumers in their teens, twenties, and early thirties have developed a refined eye, trained by years of exposure to curated content, fast-scrolling feeds, and digital clutter. They know what’s manufactured and what feels honest. To reach them effectively,
